[Strokke]

90nm will allow them to reduce the cost. Price is just going to be a result of the supply/demand forces in the market.

Companies lead us to believe that cheaper production costs means we are going to save money but that just is not the case. Cheaper production costs do benefit consumers but in other ways. The company will profit more per item and those profits will be partially used as capital to create better products in the future.

Keep in mind that is just in general and some companies can break out and actually keep same profits with lower costs in order to build brand loyalty and marketability.