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Re: The Advertising Efforts and Goals of "Vanguard: Saga of Heroes"
It's really sad that so many people don't understand marketing and immediately jump to conclusions. Having had an advertising business, it's driven me a bit nuts seeing the lack of media hype that should have been occuring via MicroSoft. They have a huge marketing dept, but it lacks any knowledge in how to do effective marketing for a game as complex, in-depth and well-received by major players in the game industry. Basically, it's stupidity!
Everyone thinks the game is in trouble....it's the lack of media that is causing that. Sigil is a game company that was partnered with one of the biggest software companies in the world, but the only they they can really do is sell boxes...not themselves! Basically, it's suicide to partner with a company that lacks the motivation to sell their product, and that's what seems to have been happening.
Personally, this fills in a lot of blanks that I might have had remaining. SoE publishes for a lot of folks...they don't get into their creative side. Just publish/market, and they DO know how to do that! They ought to stick to that and get out of the other stuff!
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